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Updated: 3 hours 29 min ago

Tell a Friend

Tue, 05/25/2010 - 06:41
pHopefully you#39;ve read several of our blogs and thought to yourself, quot;Wow that#39;s awesome! Jane from Accounting should read this.quot; img src="http://forums.blackbaud.com/emoticons/emotion-2.gif" alt="Big Smile" / You can easily share your favorite blogs with coworkers and friends via email, Twitter, Digg, Facebook, whichever social media site you use. /p pTo share a blog, open the blog post by clicking the title from The FundWare Post home page (if you#39;re on the post, you should see the option to leave a comment). Scroll to the bottom of the screen and click img border="0" hspace="0" alt="Share button" align="top" src="http://www.blackbaud.com/images/blogs/share.gif" width="128" height="19" /. A Bookmark amp; Share window will open with several dozen options to share the blog. Scroll though the list, click the appropriate option, and follow the prompts. If you just want to email the blog, click Email and enter a To and From email address. You can even include a message if you#39;d like. When the email is sent, a link to the blog will automatically be added, so all your friend has to do is click the link to start enjoying the blog too. /p pHappy Sharing! Talk to you soon!/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=131532" width="1" height="1"
Categories: Blogs

Stay in the Blog Know With RSS

Tue, 05/25/2010 - 04:23
pHey blog readers!nbsp; Save yourself time and never miss a post by subscribing to The Ledger a href="http://en.wikipedia.org/wiki/Rss_feeds"RSS feed/a.nbsp;nbsp;nbsp;When you subscribe to a feed, you#39;ll receive updates from the blog and any other RSS subscriptions in a single location.nbsp; There#39;s no longer a need to manually go to your favorite websitesnbsp;for updates, let the websites come to you.nbsp; RSS feeds can be viewed usingnbsp;RSS readers,nbsp;feed readers ornbsp;an aggregator, all of whichnbsp;can be web-based, desktop-based, or mobile-device-based.nbsp; The mostnbsp;popular way tonbsp;accessnbsp;RSS feeds isnbsp;through Internet Explorer 7 (IE 7), Microsoft Outlook, and a href="http://www.google.com/support/reader/bin/answer.py?answer=113517"Google/a.nbsp;For this post, I#39;ll cover IE 7 and Outlook 2007./p pTo subscribe to The Ledger RSS feed, click a href="http://forums.blackbaud.com/blogs/financialedge/rss.aspx"RSS/a under Blog Info on the a href="http://forums.blackbaud.com/blogs/financialedge/default.aspx"The Ledger/a home page. On the feed link page, click the subscribe button (star icon) on the menu bar or the Subscribe to this Feed link on the feed page./p p align="center"img border="0" alt="subscribe" src="http://www.blackbaud.com/images/support/kb/bb441326a.gif" width="746" height="141" //p pIn the Subscribe to this Feed box, change the name if needed, select to Create in Feeds, and click Subscribe.nbsp; You should now see a confirmation message that says, quot;You#39;ve successfully subscribed to this feed.quot;nbsp;nbsp; There are three ways to view your RSS feeds: IE 7 Favorites, IE 7 toolbar, or Outlook 2007.nbsp; /p pTo view your feed from Favorites,nbsp;click the Star icon on the menu bar (circled above)nbsp;to access your Favorites Center and highlight the feed name.nbsp; /p pYou#39;ll need to configure your a href="http://www.timeatlas.com/5_Minute_Tips/General/Links_Toolbar_is_Overlooked_Feature_of_IE"links toolbar/anbsp;to be able to add the RSS feed to the toolbar.nbsp; Once it#39;s configured, click the Star icon on the menu bar and you will see a new link called The Ledger appear, if you did not change the name.nbsp;The link will be bold when new blogs have been added that you have not read.nbsp;nbsp;/p pOutlook 2007 is the easiest way, in my opinion, tonbsp;view the RSS feeds.nbsp;nbsp;We all live in our email everyday so we don#39;t have to remember or find time to check IE 7 or Google Reader.nbsp;nbsp;Outlook has a RSS Feeds folder by default, so as soon as you subscribed to the feed it was added to the folder.nbsp;nbsp;In your Inbox, click Folders and expand the RSS Feeds folder to find The Ledger.nbsp; Just like when you view it from IE 7, the folder willnbsp;be bold when you have a new post that has not been read.nbsp;nbsp;/p pnbsp;Happy RSSing.nbsp; Talk to you soon!nbsp; /pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=127294" width="1" height="1"
Categories: Blogs

AddressAccelerator /PostalSaver Update - June/July 2010

Mon, 05/24/2010 - 10:38
pIn case you hadn#39;t noticed, Blackbaud releases updates for AddressAccelerator and PostalSaver every 2 months. quot;Why so frequently?quot; you may ask. Well, both the USPS and Canada Post are always adding new addresses to their databases and postal codes, rates, and requirements change constantly. In order to keep up with that and provide you with the necessary rates in The Raiser#39;s Edge, we supply updates in the form of a download or DVD. The files can be installed on each workstation or on a network location, while Blackbaud#39;s Hosted Raiser#39;s Edge users are automatically configured to use their AddressAccelerator module./pCurrent files expire the last day of the 2nd month, so please be aware and prepared to install the next cycle of files well before then to prevent any interruption in data entry. pnbsp; br //ppWhen you choose the optional module AddressAccelerator as your address correction data service, you can download address information used to CASS certify your mailing addresses. The files contain every deliverable mailing address in the United States (or Canada). AddressAccelerator performs the following functions:/p ulliUpdate addresses with missing or misspelled information/liliCorrect missing or incorrect 5-digit ZIP codes/liliAdd ZIP+4 codes to an address/liliAdd carrier route codes and delivery point codes/liliAdd counties/liliStandardize street addresses. You can replace full words with standardized abbreviations (i.e., change Street to St) or replace abbreviations with full words (i.e., change St to Street)./li/ulbr /img src="http://forums.blackbaud.com/aggbug.aspx?PostID=138174" width="1" height="1"
Categories: Blogs

Bank Reconciliation Survey

Mon, 05/24/2010 - 10:17
pAsnbsp;I first told you in the a href="http://forums.blackbaud.com/blogs/financialedge/archive/2010/04/30/bank-reconciliation-support-roundtable.aspx"Bank Reconciliation Support Roundtable/anbsp;post, we#39;re developing a Support Roundtable to discussnbsp;the reconciliation process, best practices, and troubleshooting out-of-balance issues. We#39;d like to know how you reconcile to develop the best roundtable for you. Please fill out this a href="http://www.blackbaud.com/support/roundtables/bankrec.aspx" target="_blank"short survey/a to tell us about your reconciliation process. /p pWe#39;ll notify you here in The Ledger blog and on a href="http://forums.blackbaud.com/forums/4.aspx"The Financial Edge forums/a when the session has been scheduled. Thanks in advance for your help! /pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=138104" width="1" height="1"
Categories: Blogs

ResearchPoint v2.6 is released - May 2010

Mon, 05/24/2010 - 07:47
pOur Q2 ResearchPoint release, v2.6, was completed in May. This release includes additional bProspect Quicknbsp; Search/b (PQS) enhancements, as well as some major changes to our Damp;B data source. We#39;ll keep you updated with other tips, tricks, and prospect research news on this blog./p pbProspect Quick Search /ballows researchers to perform iquick/i searches in ResearchPoint using partial prospect information. For example, a prospect may own vacation property that for a number of reasons is not showing up during the standard iWealthPoint/i search. With Prospect Quick Search, you can search for the home by entering only a Last name and the state in which he suspects the vacation home exists.In this release, we added Dunamp;Bradstreet to Prospect Quick Search which means that you can search for businesses and executives to find sales, valuation, and a breakdown of company ownership. To access bPQS/b, go to the Prospects functional area or add it to your Home Page in ResearchPoint./pp style="font-weight:bold;"nbsp;**NEW FEATURE** Once you#39;ve found business or real estate information that applies span style="font-weight:normal;"to /spanyour prospect, add it back to their prospect record without additional data entry. Use the quot;Add Constituentquot; and quot;Add to Constituentquot; features to save wealth details in the system.br //ppYour business ownership details on a prospect record will look different as well. The design has been altered to provide researchers and development teams with more business ownership details so they can make more informed decisions about a prospects assets and capacity. br / br //ppbAssign Prospect Managers/b to groups of prospects at one time. Use Research Groups to segment your records, then globally assign the appropriate manager or gift officer to that group.nbsp;/pbbr /OTHER NEW FEATURES!!/b ulliuMapping/u: True radius mapping is now available via Microsoft Bing Mapsbr //liliuQuery/u: For date filters, new options are available for Yesterday, Today, and Tomorrowbr //liliuImport/u: Use the Address Update Batch to make changes to addressesbr //li/ulimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=137917" width="1" height="1"
Categories: Blogs

Is Your Website Content Interesting?

Sun, 05/23/2010 - 18:03
pIf you#39;ve been doing much work online recently, you#39;re likely to have run into the phrase #39;Content is King#39;. Getting visitors into your website is all about having interesting content for them to view in the first place. Once you#39;ve achieved this, you then need to keep it updated to ensure the viewers you capture make repeat visits. When you#39;ve got your viewers hooked, you can then start working on converting them into donors.br /br /So how do you create content that is interesting and unique? /ppBegin by asking yourself: How do you make your website stand out from all of the other important causes out there? What can you place on your website that#39;s different and unique?br /br /It#39;s important to concentrate on content that appeals to your audience, and that speaks to them in their terms, rather than relying on administrative terms and phrases that may not make much sense outside your organisation.br /br /Two of the biggest traps that you can fall into are:br /br /b1) Writing above or below your reader/bs. Think about your target audience when creating your website copy. What terms do they usually use when speaking and writing? Are you writing in this style on your website? What type of personality does your brand have, and how does the content on your website reflect this?br /br /A good tool to do a quick analysis on your use of language across your website can be found within the #39;readability level#39; of the a href="http://websitegrader.com/" target="_blank"website grader tool/a. It#39;s a quick way to get some feedback on the type of audience your website text is currently aimed at.br /bbr /2) Writing only about the benefits to your organisation/b. If I#39;m visiting your website, I don#39;t want to know how I can help you. Realistically, I want you to tell me how my helping you will benefit ME in the long run! For this reason, I#39;m going to feel that you care about me much more if your copy is inflected with reader-focused words (such as you) rather than your brand name. br /br /A quick way to take a look at the ratio of organisational mentions to more user-focused text is to use the a href="http://futurenowinc.com/wewe.htm" target="_blank"WeWe Monitor/a.br /br /Once you#39;ve ensured that you#39;re not falling into either of these common traps, you can then start to get more creative with your site content in the hope of attracting more visitors into your site. Some ideas that you may want to think about starting with are:br //pulliCreating a #39;what your money has achieved#39; section of your website/liliAllowing those involved with your organisation (whether child sponsors, volunteers etc) to place content amp; pictures on section of your site, detailing their experiences/liliCreating some case studies of your work, complete with a #39;where are they now#39; section if relevant/liliCreating blogs: staff can blog, field workers can blog, volunteers can blog, management can blog, event blogs, blogs about how you#39;re making an impact on a weekly basis - the potential is endless!/liliConsider asking your readers what they#39;d like to see on your site in the future, as well as what they are enjoying now through a simple survey/liliRun a photo competition (and link this into a href="http://www.flickr.com/" target="_blank"Flickr/a)br //liliUpload your powerpoint presentations (or link to these via a href="http://www.slideshare.net/" target="_blank"Slideshare/a)/liliPull in RSS feed of your a href="http://twitter.com/" target="_blank"Tweets/a, a href="http://www.facebook.com/advertising/?pages" target="_blank"Facebook fan page/a updates or both!br //li/ulpAnd these ideas really are just the tip of the iceberg. br /br /What content do you offer that#39;s interesting and unique? What do you hope to be able to offer your audience in the future?br /br //pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=137302" width="1" height="1"
Categories: Blogs

Upcoming Web Seminars 5/24/10 - 5/28/10

Fri, 05/21/2010 - 12:28
pSeveral times a week, we offer free, hour-long web seminars on our website. The seminars usually focus on Blackbaud products or best practices for nonprofits./p pTo register, select a href="http://www.blackbaud.com/events/webseminars.aspx" target="_new"Web Seminars/a from the Events menu on our website, find a seminar you want to attend, and click Register Now. Once you submit the enrollment form, you’ll receive an email with instructions for viewing the online presentation, as well as the telephone access number. If you’d like to enroll for additional seminars, click Continue after you fill out the enrollment form./p pHere are some of the web seminars coming up next week:/p blockquotestrongMay 25:/strongbr /strongIndestructible Design, 1:00 p.m. ET:/strong Join us as we highlight Blackbaud’s collaborative approach to web design. a href="https://www.livemeeting.com/lrs/1100003672/Registration.aspx?pageName=l7wd0trfv3n65r7r" target="_new"Register now/abr /br /strongResearchPoint for P!N Clients, 1:00 p.m. ET:/strong This web seminar will include a demonstration of the key differences P!N and features now available in ResearchPoint. a href="https://www.livemeeting.com/lrs/1100003672/Registration.aspx?pageName=msg25zsfzb11x5xv" target="_new"Register now/abr /br /strongBlackbaud Application Hosting: Meet Your Data Security Enforcer, 2:00 p.m. ET:/strong Learn how hosting your Blackbaud applications will protect your data, keep you compliant, and save you time and money. a href="https://www.livemeeting.com/lrs/1100003672/Registration.aspx?pageName=2sk8zzf9xpghg5fs" target="_new"Register now/a/blockquote blockquotestrongMay 26:/strongbr /strongGetting to Know AuctionMaestro Pro, 2:00 p.m. ET:/strong Learn how AuctionMaestro Pro can provide you with the ability to plan, manage, and analyze your auction. a href="https://www.livemeeting.com/lrs/1100003672/Registration.aspx?pageName=zstkq0w9274wg5gg" target="_new"Register now/abr /br /strongIgnite your website with Blackbaud NetCommunity Spark, 2:00 p.m. ET:/strong Join us to learn about Blackbaud NetCommunity Spark and how it can complement or expand your existing online strategies. a href="https://www.livemeeting.com/lrs/1100003672/Registration.aspx?pageName=041kshjcct1mxlqx" target="_new"Register now/abr /br / pExclusive to our a href="http://forums.blackbaud.com/blogs/raisersedge/archive/tags/Blackbaud+Learn/default.aspx" target="_new"Blackbaud Learn/a customers on May 25 at 2:00 p.m. ET, join us for strongEasy Gift Entry Using Batch in The Raiser#39;s Edge/strong, which will discuss tips for entering more gifts in less time./p pThe answer to the Brain Buster in this month#39;s edition of a href="http://www.blackbaud.com/files/support/newsletters/usersedge/ue0510.htm" target="_new"The User#39;s Edge/a is that all of Robert and Wendy#39;s children are girls./p pHave a super weekend!/p/blockquoteimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=134422" width="1" height="1"
Categories: Blogs

News You Can Use: Online User Clinic Slides and Recordings

Thu, 05/20/2010 - 11:54
pa href="http://www.blackbaud.com/events/reusergroups.aspx" target="_new"Online User Clinics/a are an opportunity for Raiser’s Edge users to learn and share knowledge and experience with us and other nonprofit professionals. These are similar to our a href="http://www.blackbaud.com/support/roundtables/raisersedge.aspx" target="_new"Support Roundtables/a; each session begins with a presentation and concludes with a Qamp;A session. Online User Clinic topics include:/p ul liAction Tracks/li liBatch/li liDashboards/li liDatabase Cleanup/li liImport/li liMail Merge/li liMoves Management/li liPCI DSS Compliance/li liQuery/li liReporting/li liSecurity/li liSoft Credits/li liSolicitors/li liSplit Gifts/li/ul pIf you are unable to attend a session, you can still check out slides and recordings from past sessions on the a href="http://www.blackbaud.com/events/reusergroups.aspx" target="_new"Online User Clinics page/a. Is there a topic you#39;re interested in seeing discussed in an Online User Clinic or a Support Roundtable? Let us know in the comments section!/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=133612" width="1" height="1"
Categories: Blogs

2010 Civil Society Congres

Wed, 05/19/2010 - 21:42
pI am in the Netherlands speaking at the a href="http://www.civilsociety.nl/"2010 Civil Society Congres/a today. This is one of the major not-for-profit conferences in Europe./p pThere are two different a href="http://www.civilsociety.nl/parallel"sessions/a that I will be presenting today:/p ul lia href="http://www.slideshare.net/smaclaughlin/philanthropy-20-4182171"Philanthropy 2.0 Masterclass/a/li liFundraising for Non-Fundraisers br //li /ul pBlackbaud#39;s RLC division in Netherlands is one of the sponsors of the event and many of our customers will be present. I#39;m looking forward to covering a variety of topics with them./p pBelow are my slides from the Philanthropy 2.0 Masterclass and you can get a copy of Blackbaud#39;s a href="http://www.blackbaud.co.uk/files/bbe/Website/12-07-09_Blackbaud_SoniSurvey_EuropeanComparison_Web.pdf"2009 European State of the Not-for-Profit Industry/a survey a href="http://www.blackbaud.co.uk/files/bbe/Website/12-07-09_Blackbaud_SoniSurvey_EuropeanComparison_Web.pdf"here/a.br //p div style="width:425px;" id="__ss_4182171"b style="display:block;margin:12px 0pt 4px;"a href="http://www.slideshare.net/smaclaughlin/philanthropy-20-4182171" title="Philanthropy 2.0"Philanthropy 2.0/a/bobject id="__sse4182171" height="355" width="425"param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=maclaughlincsver2-100520165116-phpapp02amp;rel=0amp;stripped_title=philanthropy-20-4182171"param name="allowFullScreen" value="true"param name="allowScriptAccess" value="always"embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=maclaughlincsver2-100520165116-phpapp02amp;rel=0amp;stripped_title=philanthropy-20-4182171" type="application/x-shockwave-flash" height="355" width="425"/objectdiv style="padding:5px 0pt 12px;"View more a href="http://www.slideshare.net/"presentations/a from a href="http://www.slideshare.net/smaclaughlin"Steve MacLaughlin/a./div/div img src="http://forums.blackbaud.com/aggbug.aspx?PostID=133368" width="1" height="1"
Categories: Blogs

Announcing our new Nonprofit Leadership Circle!

Wed, 05/19/2010 - 11:43
pGreat news!nbsp; We#39;ve launched a Nonprofit Leadership Circle.nbsp; /p pWhat#39;s that?nbsp; It#39;s a group made up of all the Blackbaud employees who serve on nonprofit boards.nbsp;/p pWhy?nbsp; Good question.nbsp; There are two reasons./p pOne - we want to celebrate and recognize our people who truly give their personal time, effort and professional skills to help nonprofits be successful.nbsp; Although we value all forms of volunteerism, we think board service is especially important.nbsp; Being a board member means taking on fiscal oversight, really buying into the mission, and ensuring the organization is staying on course./p pTwo - we want to encourage others to join us.nbsp; Yep, we#39;re trying to build our very own pool of qualified board members who are ready, willing and able to serve as board members.nbsp; You know we believe in technology as a key part of an organization#39;s infrastructure.nbsp; We also believe in sound, qualified boards.nbsp; So we#39;re doing what we can to make sure our employees are not only ready to serve, but ready to serve well./p pHere#39;s how it works.nbsp; If you work for Blackbaud and serve on a board - any board in any capacity - you#39;re automatically a member.nbsp; We kicked off the effort with an in-person meeting at our headquarters and a couple of conference calls for those people who work remotely or in other countries.nbsp; All in all, we know of more than 80 instances of board service, and I am sure there are more.nbsp; Although I#39;d love to have more folks join in, starting with 80 isn#39;t bad./p pAt our kick offs, Sally Ehrenfried -- who runs our philanthropy and volunteerism programs -- talked with the groups about the challenges they were facing as board members and what information or resources might help them better serve their organizations.nbsp; We were all there are representatives of nonprofits, NOT as Blackbaud people.nbsp; That was cool.nbsp; quot;I#39;m Rachel, and I#39;m with the a class="" href="http://www.scgssm.org/" target="_blank"South Carolina Governor#39;s School for Science and Math/a...quot;/p pFollowing the meeting, Sally sent us all a survey, asking for information on where and how we served, what we knew about certain elements of board service, and how we might want to proceed such as education sessions we could host.nbsp; Those results are going to inform the offering she is putting together aimed at celebrating, connecting and further educating us to be better at how we give back./p pOh, and guess what?nbsp; The more we learn about being better board members, the more we understand the market we serve.nbsp; So by investing in giving back, we#39;re increasing the knowledge of our employees and equipping them to serve our customers better.nbsp; Pretty cool, huh?nbsp; /p pThis is an evolving effort, so stay tuned.nbsp; Later this month, Sally#39;s also hosting our annual volunteer fair at our headquarters with 30+ nonprofits connecting with employees about opportunities to give their time and skills.nbsp; That same evening, we#39;re a part of the launch ofnbsp;a Corporate Volunteer Council for the Lowcountry of South Carolina.nbsp; We#39;re proud to partner with the a class="" href="http://www.tuw.org/" target="_blank"Trident United Way/a and other great organizations to make this happen.nbsp; The more people give back the better, after all./p pDo you serve on a nonprofit board?nbsp; If you don#39;t, think about it.nbsp; You#39;ll learn a lot if you take the plunge!/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=133228" width="1" height="1"
Categories: Blogs

Four Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

Wed, 05/19/2010 - 10:27
pBy Nancy Schwartz, nonprofit marketing consultant and blogger at a class="" href="http://gettingattention.org/"GettingAttention.org/a/p pimg style="WIDTH:234px;HEIGHT:158px;" height="158" hspace="5" src="http://www.blackbaud.com/images/pageheaders08/iph_targetanalytics.jpg" width="234" align="right" alt="" /Marketing and fundraising are two halves of a whole. But when they don’t operate that way, the outcome of each team’s efforts is far less than it could be, undermining an organization’s ability to engage its base. /p pUnfortunately, that’s the situation in most nonprofits where a single person doesn’t wear both hats. As fundraising expert Mal Warwick told me recently, when marketing and fundraising teams stand firm in their respective corners, the disconnect becomes a huge obstacle to raising money, particularly in today’s challenging fundraising environment./p pBut there are ways to surmount this obstacle. Fairleigh-Dickinson University (FDU) succeeded in doing so via a deliberate, well-articulated re-structuring. Read on to learn more about their strategy and the results, plus my recommendation of a four-step process to bring marketing and fundraising into a productive partnership, supplemented by insights from some of the best fundraisers and nonprofit marketers I know. /p pstrongFour Steps to Connecting the Left Hand with the Right/strong/p pPut these four strategies to work to strengthen the marketing-fundraising collaboration in your organization:/p pstrong1. Start at the top. It’s the only hope for a strong marketing-fundraising partnership./strong/p pIf bridging the marketing-fundraising gap is the goal, the pathway to getting there has to be spearheaded by your leadership. Your organization’s executive director, supported by the board, must be the one to guide the two teams into active collaboration and ensure they stay there./p pTo put it more bluntly, “the heads of development and marketing have to accept that they are oxen pulling the same wagon, a wagon labeled ‘increasing community support,’” advises Tom Ahern, a leading authority on donor communications. /p pIf your executive director isn’t focused on bridging this destructive gap, here’s a way to move her along that path, from Kivi Leroux Miller of NonprofitMarketingGuide.com: /p ul li divAsk the leaders of your organization to outline the top three actions an ardent fan of your cause would take in order to support you in a given month. Odds are that at least one of those steps, but not all three, will be related to fundraising. /div/li li divDiscuss how your marketing and fundraising staff can work together to encourage that big fan to follow through on those three actions. This moves the conversation away from traditional to-do lists and toward a more holistic view of how you are relating to your supporters and encouraging them to be a part of your organization’s community./div/li/ul pstrong2. Articulate shared priorities to serve as the core of a common agenda./strong/p pAs long as your marketing and fundraising teams have distinct goals, they won’t be effective partners. How could they be, each pointed in its own direction?/p pBut if tasked with a common agenda, the landscape changes. Partnership is the only way to get there./p pAt the HealthCare Chaplaincy in New York, the marketing and fundraising teams each have specific responsibilities but work closely together to advance their shared priorities — building and strengthening relationships with key supporters, and generating revenue. “This ethos starts with the directors and permeates our staff,” says Jim Siegel, director of marketing and communications at the HealthCare Chaplaincy./p pThe advancement leadership at Fairleigh Dickinson University made a radical change in mid-2009 as it merged the development and marketing teams. The teams had worked together in the same room for many years, but pre-merger did so side-by-side with distinct goals and paths of activity, says Dina Schipper, director of university public relations at Fairleigh Dickinson University./p ul li divAt Fairleigh Dickinson University, the merger shifted the entire team’s reporting into the senior vice president for university advancement. But most importantly, “The shift introduced a tri-fold charge to the new merged team — supporting fundraising, recruitment, and overall institutional branding, which, in time, significantly enriched its donor profiling strategy,” says Schipper./div/li li divThe results are strong, even at this early stage. Schipper describes a greater awareness among her colleagues of the outreach efforts that are underway and resulting in an increased ability to coordinate themes and timing. “Nothing says more about the success of this merger than the fact that we’ll be closing out our large and successful capital campaign within the next year,” she says./div/li/ul pIn addition, Schipper cites the unified team’s single focus as the source of its increased impact in transitioning University’s board members, alumni, and other supporters as potent ambassadors. Lots to learn from here./p pstrong3. Identify what’s working — from each “side” — and do more of it./strong/p pI learned this sage strategy from Switch authors Chip and Dan Heath, who advocate this (surprisingly) unusual focus as the most reliable pathway to positive change. /p pA proven strategy of doing so is to ask your marketing team to identify the top three successes from the fundraising team, and to integrate those approaches into its own work. And vice versa./p pDon’t forget to identify what isn’t working, and do less of it. Kivi LeRoux Miller suggests that each team give the other a quot;free passquot; to make any single change to each other#39;s work, without protest or arguments, for a week. If your marketing director can make only one change to a fundraiser#39;s direct mail letter, what will it be? And what single change will the development director make to the marketer#39;s website copy? /p pThis exercise forces each team to focus on what is truly most important to them, gives each some level of control, and encourages them to better understand each other without arguing over the merits of the requested change. /p pstrong4. Build on real, compelling success stories, well-honed and widely shared and discussed as the glue of your fundraising and marketing conversations./strong/p pHere’s a fact you might not know: When the same strong stories are used by both marketing and fundraising teams, your organization wins via increasing awareness, building engagement, and boosting positive responses and actions (e.g., we want to be a part of a winning organization.) Showing via stories works; repetition does too./p pJanet Levine, one of my favorite fundraising bloggers at Too Busy to Fundraise, recalls the pattern that emerged from her years working in advancement in higher education. “Working together enabled us to create a powerful approach — for example, we wrote press releases on key stories, those stories were re-purposed into newsletter articles, shared with our board members to help them be better ambassadors for us, and they served as the focus of our direct mail appeals,” says Levine. /p pThe Fairleigh Dickinson advancement team had a huge win in making the most of Bruce Springsteen coming to campus as part of WAMFest (Words and Music Festival) to co-present an academic seminar with poet Robert Pinsky. This presented a huge traditional media relations opportunity for the university, which saw its story covered by the Associated Press as well as other venues throughout the world. /p pBut that’s just the beginning. The team is creating “experience packets” with DVDs and transcripts of the Springsteen-Pinsky program and others, plus press clips as leave behinds in visits to grantmakers funding in arts and culture, an area they hadn’t reached out to previously. And, as you can imagine, alumni are thrilled to tell the tale of Bruce on the FDU campus! /p pWhat is your organization doing to move marketing and fundraising into a more productive partnership? Feel free to leave a comment on here, or share your experiences by emailingnbsp;Nancy atnbsp;a class="" href="mailto:nancy@nancyschwartz.com"nancy@nancyschwartz.com/anbsp;and I’ll share these strategies out in a follow-up article./p pstrongRelated Resources/strongbr /a class="" href="http://forums.blackbaud.com/blogs/connections/archive/2009/06/02/when-marketing-and-fundraising-collide.aspx"When Marketing and Fundraising Collide/a, Steve MacLaughlin/p pAbout the Author br /Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. Nancy and her team provide marketing planning and implementation services to nonprofit organizations and grantmakers nationwide./p pShe is the publisher of the Getting Attention e-update and blog. For more nonprofit marketing guidance like this, a class="" href="http://www.nancyschwartz.com/getting_attention.html"subscribe to her e-update/a.nbsp; br //pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=133196" width="1" height="1"
Categories: Blogs

Tell a Friend

Wed, 05/19/2010 - 08:33
pHopefully you#39;ve read several of our blogs and thought to yourself, quot;Wow that#39;s awesome! Jane from Accounting should read this.quot; img src="http://forums.blackbaud.com/emoticons/emotion-11.gif" alt="Cool" /nbsp;You can easily share your favorite blogs with coworkers and friends via email, Twitter, Digg, Facebook, whichever social media site you use. /p pTo share a blog, open the blog post by clicking the title from The Ledger home page (if you#39;re on the post, you should see the option to leave a comment). Scroll to the bottom of the screen and click img border="0" hspace="0" alt="Share button" align="top" src="http://www.blackbaud.com/images/blogs/share.gif" width="128" height="19" /. A Bookmark amp; Share window will open with several dozen options to share the blog. Scroll though the list, click the appropriate option, and follow the prompts. If you just want to email the blog, click Email and enter a To and From email address. You can even include a message if you#39;d like. When the email is sent, a link to the blog will automatically be added, so all your friend has to do is click the link to start enjoyingnbsp;the blognbsp;too. /p pHappy Sharing! Talk to you soon!/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=131530" width="1" height="1"
Categories: Blogs

Game Show and Save Skelly

Wed, 05/19/2010 - 08:24
As I have mentioned in previous posts, the Distance Learning team is working hard to identify different ways we can use games to reinforce learning. I recently came across a couple of free games, Game Show and Save Skelly , from AliveTek, Inc. that will allow us to create our own interactive assessments. Game Show is a lot like the television game show Jeopardy. There are four categories with three questions of differing dollar amounts that, when answered correctly, adds to your total score. If you...(a href="http://forums.blackbaud.com/blogs/distancelearning/archive/2010/05/19/game-show-and-save-skelly.aspx"read more/a)img src="http://forums.blackbaud.com/aggbug.aspx?PostID=133169" width="1" height="1"
Categories: Blogs

Add Attributes to a Group

Wed, 05/19/2010 - 07:22
pIn the a href="http://forums.blackbaud.com/blogs/fundaccounting/archive/2010/05/06/attributes.aspx"Improve Your Reporting by Using Attributes/a post, Matt introduced you to the world of reporting by attribute. In his blog, he referenced adding attributes to a group of records so I thought that would be a great follow up post./p pThere are an unlimited number of reasons to add attributes to accounts,nbsp;includingnbsp;event, program, and classification tracking.nbsp;nbsp;No matter what you#39;re using them for,nbsp;GL uses them tonbsp;group similar records for reporting purposes. If you#39;re just starting out with attributes or have been using them all along, don#39;t manually add them to one account record at a time, instead save time bynbsp;adding them to a group. /p pBefore I get into the process,nbsp;I want to recommend that your try the change in a a href="http://forums.blackbaud.com/blogs/fundaccounting/archive/2010/03/24/play-it-safe-test-it-first.aspx"test division/a first to make sure you#39;ll get the results you want. When you#39;re ready to make the change in your live database, make a a href="http://www.blackbaud.com/kb/index?page=contentamp;id=BB710507"backup/a because the only way to undo the change is to either manually remove the attribute from each record or restore to a backup. /p pWithout further adieu let#39;s get to the steps:/p ol liOpen the division and select General Ledger, Accounts, Accounts Utilities from the menu bar./li liSelect 2 - Modify Account Information from the Action drop-down menu./li liIn the Source box, enter the Account Mask to add the attribute to and select a status. br /strongNotes:/strong ul style="LIST-STYLE-TYPE:disc;" liIf the Status is left blank, the attribute will be added to all statuses that meet the account mask./li liYou can also use the Include or Exclude Attributes boxes to further filter the accounts./li/ul/li liSelect Print All under Report Options and click OK. /li liTo review the report, go to Report Manager and review report CSIDUPS.LXX (where XXnbsp;is the division number)./li/ol pHappy attributing. Talk to you soon!/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=131481" width="1" height="1"
Categories: Blogs

The Raiser's Edge Forums Roundup 5/19/10

Wed, 05/19/2010 - 05:59
pHere are the most popular Forums posts, unanswered posts, and shared documentsnbsp;from last week:/p pbMost Popular Topics:/b/p ul lia href="http://forums.blackbaud.com/forums/t/14544.aspx" target="_new"Acknowledgment Letters/a/li lia href="http://forums.blackbaud.com/forums/t/15059.aspx" target="_new"Can you credit a donor the tax amount as a GIK/a/li lia href="http://forums.blackbaud.com/forums/t/15042.aspx" target="_new"Charging Credit Cards/a/li lia href="http://forums.blackbaud.com/forums/t/15108.aspx" target="_new"How to pull a list of all linked records.../a/li lia href="http://forums.blackbaud.com/forums/t/14977.aspx" target="_new"Default Search Options??/a/li lia href="http://forums.blackbaud.com/forums/t/14904.aspx" target="_new"Donor acknowledgement letters/a/li lia href="http://forums.blackbaud.com/forums/t/15055.aspx" target="_new"Import ID question on an export file/a/li/ul pbUnanswered Posts:/b/p ul lia href="http://forums.blackbaud.com/forums/t/15051.aspx" target="_new"Running Total Does Not Update After a Gift Has Been Deleted/a/li/ulimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=133116" width="1" height="1"
Categories: Blogs

News You Can Use: Sharing Documents on the Forums

Wed, 05/19/2010 - 03:09
pa href="http://www.nassaulibrary.org/SyoTeensBlog/WickedSunshine_UncleSam_Blank_800x1000.png" target="_blank"img style="WIDTH:300px;HEIGHT:375px;" alt="briefhistory" hspace="50" src="http://www.nassaulibrary.org/SyoTeensBlog/WickedSunshine_UncleSam_Blank_800x1000.png" align="right" border="0" //a/p pUncle Sam wants you... to share your documents! On The Raiser#39;s Edge Forums, we have three sub-forums dedicated exclusively to sharing documents with other members of the user community:/p ul style="LIST-STYLE-TYPE:disc;" lia href="http://forums.blackbaud.com/forums/210.aspx"Policies and Procedures/a lia href="http://forums.blackbaud.com/forums/211.aspx"Database Request Forms/a lia href="http://forums.blackbaud.com/forums/212.aspx"Letters, Forms, etc./a/li/ul pIf you have a document to share, leave one by a href="http://www.blackbaud.com/support/forums/contribute.aspx"adding a new post/a and a href="http://www.blackbaud.com/support/forums/contribute.aspx#ad"attaching your document/a to the post, which will make it available to other users./p pIf you#39;re looking for a starting point for your organization#39;s policies and procedures manual, information request forms, or any other letters and forms, visit the Shared Client Document forums to get started. For more about creating a policies and procedures manual, check out Jennifer Maroney#39;s recent post on a href="http://forums.blackbaud.com/blogs/financialedge/archive/2010/05/04/policy-and-procedures-manual.aspx" target="_new"The Ledger Blog/a./p pDid your organization create a policies and procedures manual from scratch, or did you follow another organization#39;s example? Let us know in the comments section below./pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=132850" width="1" height="1"
Categories: Blogs

Blackbaud Launches Altru — a Revolutionary Platform for Managing General Admissions Arts and Cultural Organizations

Tue, 05/18/2010 - 07:24
bspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;"Charleston, S.C. (May 18, 2010) /span/bspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;"– span style="COLOR:black;mso-bidi-font-style:italic;"Blackbaud, Inc. /span/spanspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;mso-bidi-language:EN-US;"(Nasdaq: a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176673amp;p=irol-irhome"font color="#800080"BLKB/font/a) today announced the launch of/spanb style="mso-bidi-font-weight:normal;"span style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;" /span/bspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;"a href="http://www.blackbaud.com/altru"font color="#800080"Altrusup™ /supfor general admissions artssup /supand cultural organizations/font/a. /spanspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;mso-bidi-language:EN-US;"Organizations including the/spanstrongspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;" /span/strongspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;mso-bidi-font-weight:bold;"a href="http://www.gibbesmuseum.org/"font color="#800080"Gibbes Museum of Art/font/a, a href="http://www.southfloridamuseum.org/"font color="#800080"South Florida Museum and Bishop Planetarium/font/a, and a href="http://www.tallahasseemuseum.org/"font color="#800080"Tallahassee Museum/font/a/spanspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;" span style="mso-bidi-font-style:italic;"have recently selected and will use Altru to /spangain a complete view of their organization, data, and visitors; streamline operations; and better engage and cultivate visitors and supporters./spanspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;"nbsp;/spanspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;"“We needed an affordable solution for all our data, one that provides a 360-degree view of the museum’s operations and everyone that walks through the door,” said Brynne Anne Besio, South Florida Museum and Bishop Planetarium, Inc.’s executive director. “This organization of data will allow us to better serve our customers, save staff time, and also provide critical information to our board for fundraising. We can now focus on donor development with an accurate picture of each person.”/span p class="MsoNormal" style="MARGIN:0in 0in 0pt;TEXT-ALIGN:justify;"span style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;"/spannbsp;/pspan style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;"a href="http://www.blackbaud.com/altru"font color="#800080"Altru/font/a is the first technology solution designed to centralize all the information a general admissions arts and cultural organization collects. It instantly displays this information in a single view, and presents it in a way that helps staff members better plan and execute activities. It is the only integrated web-based platform that centralizes the information arts and cultural organizations need into a single view for all user roles./span pa class="" href="http://www.blackbaud.com/default.aspx?pgpId=2531amp;PRID=355" target="_blank"Read more/a.span style="FONT-SIZE:10pt;FONT-FAMILY:#39;Arial#39;,#39;sans-serif#39;;mso-fareast-font-family:#39;Times New Roman#39;;mso-bidi-language:AR-SA;mso-ansi-language:EN-US;mso-fareast-language:EN-US;"br style="mso-special-character:line-break;" /br style="mso-special-character:line-break;" //span/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=132804" width="1" height="1"
Categories: Blogs

Report Roundup: A Brief History of Giving

Mon, 05/17/2010 - 14:29
pa href="http://national.is.edu.ro/leo2009/Neuer_Ordner/BriefHistoryTime.jpg" target="_blank"img style="WIDTH:312px;HEIGHT:475px;" alt="briefhistory" hspace="50" src="http://national.is.edu.ro/leo2009/Neuer_Ordner/BriefHistoryTime.jpg" align="right" border="0" //a/p pWhen a href="http://en.wikipedia.org/wiki/Stephen_Hawking" target="_new"Stephen Hawking/a wrote emA Brief History of Time/em, he took a lot of big ideas and made them accessible to a wide audience. In The Raiser#39;s Edge, you can use a report like the a href="http://forums.blackbaud.com/blogs/raisersedge/archive/2009/10/22/report-roundup-constituent-profile-report.aspx" target="_new"Constituent Profile Report/a to display all the minutiae of a single record. Alternately, if you want a snapshot of a number of constituents at once, you can run the Constituent Giving History./p pThe Constituent Giving History report provides a detailed list of constituents#39; gifts, including subtotals for each constituent. The report lists all constituents who gave gifts during the time period you define. By default, the report lists all of a constituent#39;s gifts in date-descending order and includes fund information and pledge balances due. Subtotals are broken down by gift type. The records are included based on your parameter tab settings./p pTo run the report, go to Reports, Financial Reports, and click Constituent Giving History. On the General tab, clIck the Include button to select a query of constituents or a single record in the report. By default, the report includes all constituents./p pAlso on the General tab, select a date range to determine which gifts will be included on the report. On the Filters tab, you can filter the gifts included in the report by appeal, campaign, constituent code, and fund. On the Gift Types tab, you can select the gift types to include. By default, the report includes pledge payments and pledges (gift amount, not balance), but subtotals for each are listed separately. To include only pledge balances, mark the Use gift balance instead of gift amount checkbox./p pOn the Columns tab, select the columns you want to appear in the report. There are thirty-one fields you can choose to add to the default columns, which are constituent name, gift date, gift type, fund, amount, and pledge balance. You can remove default columns, edit the column width, and change the report orientation from portrait to landscape to accomodate report columns./p pOnce you finish establishing the report parameters, click print or preview to view the report. These steps are also in Knowledgebase solution a title="http://www.blackbaud.com/esupport/esupport.asp?resource=amp;number=0amp;id=BB128919" href="http://www.blackbaud.com/esupport/esupport.asp?resource=amp;number=0amp;id=BB128919" target="_new"BB128919/a. What uses have you found for the Constituent Giving History? Do you have another report, query, or export that you use for snapshots of constituent giving? Let us know in the comments section!/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=72035" width="1" height="1"
Categories: Blogs

Spring Cleaning

Mon, 05/17/2010 - 06:57
pMy cubemates and I recently cleaned our cube and was amazed at how much stuff we accumulated over the past year and a half. As we were cleaning, we used Shana#39;s (one of my cubemates) motto, quot;If you haven#39;t used it in a year, you won#39;t use it this year or next and should trash it.quot; It was great advice. I should have taken a before and after picture for you guys :-). As we were cleaning, I realized that stuff can also accumulate in the FE databasenbsp;and thought I would spread the spring cleaning word.nbsp; Of course FE stuff is a little different then what you#39;d find in your desk. /p pSo where to start? That#39;s always the tough question when starting a cleaning project. Let#39;s start with those queries. The good news here is that you have two options for cleaning your queries: a href="http://forums.blackbaud.com/blogs/financialedge/archive/2009/06/08/cleaning-house-delete-unused-queries.aspx"delete/anbsp;and a href="http://forums.blackbaud.com/blogs/financialedge/archive/2008/07/16/organize-your-queries.aspx"organize/a. The first thing to do is review all queries and delete those that you no longer use.nbsp; Keep Shana#39;s motto in mind as you contemplate the use of each query. If you have a lot of queries to remove, delete them all at once by Selecting Tools, Delete Multiple Queries from the menu bar in Query. Once you#39;ve cleaned your queries,nbsp;organize what#39;s leftnbsp;to make it easier to find specific queries. There#39;s nothing worse than scrolling though a list of 150 queries looking for the one you need. You create and organize query categories by selecting Organize Categories from the menu in Query. /p pNow let#39;s move onto the reports. You only have the option to delete unused reports, but you can always recreate a report in the future so if you haven#39;t used it in the last year, you probably won#39;t use it this year or next. Don#39;t forget there are several different report categories in each sub-module so make sure you clean thoroughly. /p pYou#39;re doing a great job! The next thing to clean are your table entries. When you have more than one person entering data, there are bound to be differences in how the data is entered. For example, North Charleston can be entered as North Charleston, N Charleston, or N. Charleston. Each of these would be considered a unique table entry by the system, but we see them as duplicates. To clean your table entries, use our nifty Table Cleanup Utility in Configuration. Check out the a href="http://forums.blackbaud.com/blogs/financialedge/archive/2010/01/25/table-entry-madness.aspx"Table Entry Madness/a blog for more information about the utility. /p pWell, that covers the major cleanup areas in FE, but don#39;t forget about your database. Now we recommend running your a href="http://forums.blackbaud.com/blogs/technical/archive/2009/10/06/support-roundtable-what-every-dba-ought-to-know-q-amp-a-part-3.aspx"database maintenance weekly/a, but I thought it would be good to mention here as well. There are three steps to maintaining your database, which you can a href="http://www.blackbaud.com/kb/index?page=contentamp;id=bb114908"schedule though the BMC/a: a href="http://www.blackbaud.com/kb/index?page=contentamp;id=bb120081"rebuild indexes/a, a href="http://www.blackbaud.com/kb/index?page=contentamp;id=bb137060"update statistics/a, and a href="http://www.blackbaud.com/kb/index?page=contentamp;id=bb102024"check integrity/a. You can find all of these maintenance tasks in the BMC./p pEnjoy your fresh and clean database. Talk to you soon!/pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=130448" width="1" height="1"
Categories: Blogs

Can Your Website Be Found? 10 Steps to a Successful Website Launch

Sun, 05/16/2010 - 22:12
pYou#39;ve spent time and money preparing your website for a launch or relaunch. You#39;ve changed your Content Management System (CMS), revised your site map and decided to take a splash in the social networking pool. /ppYou#39;re now really keen for people to come to your site so that you can begin to analyse their behaviour in your Google Analytics account.br /br /But what if nobody comes?br /br /When you spend a lot of time tweaking and revamping your website, it can be hard to stand back and look at the bigger picture. When you#39;re focused on getting the copy right for each individual paragraph, page and section, and focused on getting your fonts the correct size, height and style, it#39;s hard to stand back and think about your overall launch strategy.br //ppLet#39;s take a quick look at the type of methods you can use to attract people into your site once you#39;ve finished setting it up. Here are my top 10 suggestions (in no particular order):br /br /b1./b bSearch Engine Marketing/b b(SEM)/bbr //ppa href="http://en.wikipedia.org/wiki/Search_engine_marketing" target="_blank"Search Engine Marketing/a (SEM) involves paying for listings on search engine pages. I would be doing this for the first 3 months or so of my launch, before my a href="http://en.wikipedia.org/wiki/Search_engine_optimization" target="_blank"Search Engine Optimisation/a (SEO) strategy came into it#39;s own.br //ppBefore my launch, I would be applying for a Google Grant account if I were an a href="http://www.google.com.au/grants/details.html" target="_blank"eligible organisation/a. This would allow me to advertise for free on Google Search Pages. More information on this program can be found a href="http://www.google.com.au/grants/" target="_blank"here/a.br /br /b2. Search Engine Optimisation (SEO/b)br /br /I would be reviewing and tweaking my site to ensure that my content is optimised around the search terms that I expect users to be searching for me on. I would also be engaging in a pro-active strategy to get as many a href="http://www.mediacollege.com/internet/search-engines/seo/backlinks.html" target="_blank"inbound/a, reputable links as possible. br /br /Once I was happy with this, I would a href="http://www.google.com/addurl/" target="_blank"submit my site to Google/a to ensure that the new site is noticed and ranked according to my enhancements. I would be re-submitting it everytime I made a major change that I thought could enhance my SEO.br /br /For more information on SEO, check out a recent post by the NetWits Think Tank a href="http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmGamp;b=4487123amp;ct=8385563amp;notoc=1" target="_blank"here/a. br /br /b3. Email Marketing/bbr /br /I would be emailing everyone who I had permission to email to announce the launch of my site to them and get them engaged. I#39;d also be encouraging them to forward my email on to their friends to solicit new constituents through my launch.br /bbr /4. Promote Your Launch Via Social Media/bbr /br /I#39;d also have widgets across my site allowing users to publish information from my new site into their Facebook amp; Twitter feeds, once again to encourage new viewers. Ideally, I#39;d also be tweeting about my experiences putting the new site together as I worked to engage users and solicit feedback while I was in the initial stages of my new build or revamp.br /bbr /4. SMS/bbr /br /If I had an SMS tool available, I would be sending at least one SMS to all constituents with mobile numbers to promote my new site.br /br /b5. Don#39;t Be Afraid To Ask For Feedback/bbr /br /I would be using surveys amp; polls on my site to engage site visitors and to find out what they really think. It#39;s a great opportunity to stand back and ask:/pp What do they want to see? br /What can be improved? br /What do they dislike? br /Will they share this site with their friends? br /Why/why not?br /br /b6. Create A Social Media Press Release/bbr /br /If I were going to use a media release, I would be using one based on an online platform that#39;s accessible to bloggers as well as journalists. a href="http://www.pr-squared.com/index.php/2006/05/the_social_media_press_release" target="_blank"Social media press releases /aare more accessible than the original paper-based alternatives. br /br /b7. Run A Competition/bbr /br /Even something as simple as a photo competition can encourage traffic to your site, and give you some good resources to use for ecards or future branding excercises.br /br /b8. Blog/bbr /br /I would be looking to get all of my staff blogging, whether in the field or office, and I would be listing these blogs on the website along with a href="http://blogs.nwf.org/arctic_promise/2009/01/nwfs-staff-on-twitter.html" target="_blank"staff bios/a to allow constituents to become really engaged with my organisation. I could do this via Twitter, or via more expansive blogs.br /bbr /9. Ensure Content Is Constantly Updatedbr //bbr /It#39;s been said before, but I#39;ll say it again: Content Is King. Your content needs to be interesting to your audience and it needs to be easily a href="http://www.addthis.com/" target="_blank"shared/a. It also needs to be constantly updated and added to attract interest. Content is the reason people visit and re-visit your website in the first place, so what can you offer that#39;s interesting and unique?bbr /br /10. Make Your Launch An Event/bbr /br /Don#39;t change your website in the middle of the night - build anticipation and excitement by naming an exact day amp; time when your website will go live or change over if possible. Check out some good ideas by a href="http://www.clickz.com/3639820" target="_blank"ClickZ/a.br //pimg src="http://forums.blackbaud.com/aggbug.aspx?PostID=132335" width="1" height="1"
Categories: Blogs