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Is it just BoomTown, or is it odd that the new leaders of Yahoo are suddenly all the old Microsoft guys whom once high-flying Yahoo execs bested soundly back in the day?

I love digital irony!

In any case, Yahoo (YHOO) just hired yet another former Microsoft exec–this time, John Matheny (pictured here), whose last job at the software giant was as the GM of its Windows Phone App Studio.

He is now SVP of Yahoo’s communications products and communities unit.

Yahoo confirmed the appointment of Matheny after I called for comment.

According to his profile on LinkedIn. Matheny was also GM of Premium Mobile Experiences and MSN Platforms & Services at Microsoft (MSFT).

At Yahoo, he seems to be replacing Jason Titus, who left Yahoo recently, in what now appears to be a major reshuffling of the staff by new Chief Products Head Blake Irving.

A former high-ranking Microsoft online exec, Irving has been putting in several ex-colleagues in place at Yahoo, as he firms his grip on the organization.

That includes hiring Bill Shaughnessy, who is now SVP of Product Management at Yahoo.

The continuing churn in the leadership ranks is causing increasing distress inside reorg-weary Yahoo, according to many execs I have spoken to recently.

But, at least in this case, it’s an arrival, rather than yet another departure. as Yahoo struggles to right itself and reestablish a culture of innovation.

My guess for the next Softie to move to the ‘Hoo: Brian Arbogast, Corporate VP of Mobile Services, who just left Microsoft. Arbogast was, of course, a close colleague of Irving’s at Microsoft.

Any a href=http://search.twitter.com/search?q=%23nptech onclick=pageTracker._setCustomVar(2, 'result_type', 'recent', 3);pageTracker._trackPageview('/intra/hashtag/#nptech');#bnptech/b/a / a href=http://search.twitter.com/search?q=%234change onclick=pageTracker._setCustomVar(2, 'result_type', 'recent', 3);pageTracker._trackPageview('/intra/hashtag/#4change');#4change/a folks have case studies of activists targeting companies thru their Facebook pages? Will RT anything I find.

pimg alt="twohearts_sep10.jpg" src="http://www.readwriteweb.com/start/images/twohearts_sep10.jpg" width="149" height="98" /A majority of the advice aimed at helping startups manage relationships with venture capitalists is tailored for when that startup is raising or has raised funding. Certainly a lot of the interaction between startups and investors takes place during and after financing rounds, but there is a lot entrepreneurs can be doing before they seek funding to set themselves up for success with VCs. In a a href="http://www.quora.com/What-are-the-best-ways-to-manage-relationships-with-VC-contacts-prior-to-fundraising"response to a question/a on the QA site a href="http://quora.com/"Quora/a, VC Mark Suster offered his advice to entrepreneurs on how to manage relationships with VCs before fundraising begins./p p align="right"emSponsor/embr /a href='http://d.ads.readwriteweb.com/ck.php?n=21740amp;cb=21740' target='_blank'img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14amp;cb=21740amp;n=21740' border='0' alt='' //a/p div class="pullquote""Spending (small amounts) of time now will pay dividends later when (if) you actually do need money."br/- Mark Suster/divSuster's first point is to pick and choose which VCs you decide to build a relationship with very carefully. There's no point in spending time on a relationship with a VC who is irrelevant to your product sector or who you can't imagine actually working with in the future (for any reason). It's a lot like dating when you think about it - if you're seriously looking to meet your future spouse, why waste time dating someone you'd never consider marrying? p"Don't come to a VC when you need money," says Suster. After all, you need to get to know the person you're going to marry before you get engaged. "It's too hard for them to assess your character in a short period of time (and vice versa) and it's too hard for them to see how your thinking, product traction develop over time."/p pAnother point Suster makes is that you want to build a relationship with a VC that is not "a yes man." Just as with relationships of the heart, being continually told what you want to hear does not a healthy bond make. VCs should be constructively skeptical and constantly challenging and questioning your every move - pushing your startup to grow./p pimg alt="mintdating_sep10.jpg" src="http://www.readwriteweb.com/start/images/mintdating_sep10.jpg" width="300" height="173" class="alignright" /While a startup is prone to spend much of its early time worrying about its product and its customers (as it should), Suster says that "spending (small amounts) of time now will pay dividends later when (if) you actually do need money." He advises newborn startups to make sure the VCs they engage are aware they aren't looking for funding at the moment, and to keep things casual - no formal pitches. /p pCommunication at the onset of a VC/startup relationship is just as important as it is with a romantic relationship. Each party needs to know what they are getting into, and that they're on the same page. It may be more efficient to build up that relationship slowly through a series of small casual coffee dates rather than jumping in head-first with a full-blown steak-dinner-carriage-ride-through-Central-Park date. /p p"Once you've pitched and been turned down it is incredibly hard to re-engage that VC," says Suster./p stronga href="http://www.readwriteweb.com/start/2010/09/the-startup-financing-dating-game-courting-potential-investors.php#comments-open"Discuss/a/strong pa href="http://feedads.g.doubleclick.net/~at/SFc4nEyjLDFIlsgxJ9DiYqpZI7c/0/da"img src="http://feedads.g.doubleclick.net/~at/SFc4nEyjLDFIlsgxJ9DiYqpZI7c/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~at/SFc4nEyjLDFIlsgxJ9DiYqpZI7c/1/da"img src="http://feedads.g.doubleclick.net/~at/SFc4nEyjLDFIlsgxJ9DiYqpZI7c/1/di" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:FFnlKYwJmN0"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=FFnlKYwJmN0" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:Ij26kaj3iuU"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=Ij26kaj3iuU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:C2pbw5bZMiI"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=C2pbw5bZMiI" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=bIYXT-bkJKI:KK_pljNGexI:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:gIN9vFwOqvQ"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=bIYXT-bkJKI:KK_pljNGexI:gIN9vFwOqvQ" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:F7zBnMyn0Lo"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=bIYXT-bkJKI:KK_pljNGexI:F7zBnMyn0Lo" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=bIYXT-bkJKI:KK_pljNGexI:OqabYuBsmOY"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=OqabYuBsmOY" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/readwriteweb/~4/bIYXT-bkJKI" height="1" width="1"/

An anonymous reader writes "The Swedish police, who have been instrumental in various raids against file-sharing sites, may have a bit of a piracy problem on their own hands. It seems they wanted to put together a database of shoe print information for matching crime scene shoe prints to particular shoe types. To do so, they used images found online, and some Swedish copyright experts have noted that this appears to violate Swedish copyright law. The police claim there's an exception for police investigations, but people (and some shoe companies) are pointing out that creating a database isn't about an investigation."pa href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fyro.slashdot.org%2Fstory%2F10%2F09%2F09%2F2248221%2FSwedish-Police-Shoe-Database-May-Tread-on-Copyright" target="_blank" title="Share on Facebook"img src="http://a.fsdn.com/sd/facebook_icon_large.png"/a a href="http://twitter.com/home?status=Swedish+Police+Shoe+Database+May+Tread+on+Copyright%3A+http%3A%2F%2Fbit.ly%2FblausL" target="_blank" title="Share on Twitter"img src="http://a.fsdn.com/sd/twitter_icon_large.png"/a/ppa href="http://yro.slashdot.org/story/10/09/09/2248221/Swedish-Police-Shoe-Database-May-Tread-on-Copyright?from=rss"Read more of this story/a at Slashdot./piframe src="http://slashdot.org/slashdot-it.pl?op=discussamp;id=1782590amp;smallembed=1" style="height: 300px; width: 100%; border: none;"/iframeimg width='1' height='1' src='http://slashdot.feedsportal.com/c/32909/f/530758/s/d9a1790/mf.gif' border='0'/ pa href="http://feedads.g.doubleclick.net/~at/bMf-d-EcLkgunFuEKHD_mwzcMcU/0/da"img src="http://feedads.g.doubleclick.net/~at/bMf-d-EcLkgunFuEKHD_mwzcMcU/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~at/bMf-d-EcLkgunFuEKHD_mwzcMcU/1/da"img src="http://feedads.g.doubleclick.net/~at/bMf-d-EcLkgunFuEKHD_mwzcMcU/1/di" border="0" ismap="true"/img/a/pimg src="http://feeds.feedburner.com/~r/Slashdot/slashdot/~4/1aZgmODS9qg" height="1" width="1"/

Facebook has launched a slew of new updates for its ubiquitous Like button that could signal the end of the Facebook’s Share button.

There are three new updates to the Facebook Like button. First, the social network has now made it possible to like content within a Facebook application. You could, for example, like your friend’s farm on FarmVille. Likes appear on your News Feed just like any other use of the button, but the link directs you right to the application.

The second change focuses around Facebook Pages; developers can now make their Like buttons link to their Facebook Pages.

It’s the third update to the Like button that spells the end of the Facebook’s Share button, though. It gives developers the ability to display the number of Likes a specific webpage has received within the “box count” layout. This is the same layout that many of the web’s Share buttons currently utilize, including the ones you see on Mashable.

The Share button launched late last year, partially as the company’s response to the growing popularity of Tweetmeme’s Tweet button. It gives users the ability to share articles and other web content with their friends. However, the Like button performs essentially the same function, and the bonus for Facebook is that it’s far easier to use.

Clearly Facebook prefers its popular Like button, especially since the Share button just has too many overlapping features. Providing a Like button that can replace existing Share buttons is just another step toward killing it off.

We’ve e-mailed Facebook to learn more about the company’s plans for both the Like button and the Share button. Until they get back to us though, let us know what you think of today’s updates in the comments.

Reviews: Facebook, Mashable

More About: facebook, Facebook Like Button, Facebook social plugins, like, like button, N., Open Graph

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The Summer 2010 Edition of China Development Brief was released recently, featuring as always a wide range of current issues...

div style="float: left; padding-right: 10px;" !-- div style="background-color: #B3B3B3; width: 160px; padding: 1px;"a title="Click here to read Best Fax Service?" href="http://lifehacker.com/tag/hivefivecallforcontenders/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"span style="color: white;" class="hash"#/spanspan style="color: white;"hivefivecallforcontenders/span/a/div -- diva title="Click here to read Best Fax Service?" href="http://lifehacker.com/5633759/best-fax-service" class="pp_image" img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="160" title="Click here to read Best Fax Service?" alt="Click here to read Best Fax Service?" src="http://cache-03.gawkerassets.com/assets/images/17/2010/09/160x120_2010-09-09_172506.jpg"/ /a/div /div Outside of banks, law offices, and other institutions that depend on fax, the fax machine is a rare sight. Cropping up in place of those missing fax machines, however, are virtual fax services. What fax service do you use? a href="http://lifehacker.com/5633759/best-fax-service" title="Click here to read more about Best Fax Service? [Hive Five Call For Contenders]"Morenbsp;raquo;/a br style="clear: both;" /div class="feedflare" a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=pshiQm24nnw:2P4bgriIcU4:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=pshiQm24nnw:2P4bgriIcU4:D7DqB2pKExk"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?i=pshiQm24nnw:2P4bgriIcU4:D7DqB2pKExk" border="0"/img/a a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=pshiQm24nnw:2P4bgriIcU4:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?i=pshiQm24nnw:2P4bgriIcU4:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=pshiQm24nnw:2P4bgriIcU4:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?d=qj6IDK7rITs" border="0"/img/a /div

Trailrunner7 writes "There appears to be an actual email worm in circulation right now, using the tried-and-true infection method of sending emails containing malicious executables to all of the names in a user's email address book. The worm arrives via emails with the subject line 'Here You Have' or something similar, and the messages contain a link to a site that will download a malicious file to the victim's PC. The malware then drops itself into the Windows directory with a file name of CSRSS.EXE, which is identical to a legitimate Windows file. From there, it's 2001 all over again, as the worm attempts to mail itself to all of the contacts in the victim's Outlook address book."pa href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fit.slashdot.org%2Fstory%2F10%2F09%2F09%2F227254%2FNew-Email-Worm-Squirming-Through-Windows-Users-Inboxes" target="_blank" title="Share on Facebook"img src="http://a.fsdn.com/sd/facebook_icon_large.png"/a a href="http://twitter.com/home?status=New+Email+Worm+Squirming+Through+Windows+Users'+Inboxes%3A+http%3A%2F%2Fbit.ly%2Fdfl7Rk" target="_blank" title="Share on Twitter"img src="http://a.fsdn.com/sd/twitter_icon_large.png"/a/ppa href="http://it.slashdot.org/story/10/09/09/227254/New-Email-Worm-Squirming-Through-Windows-Users-Inboxes?from=rss"Read more of this story/a at Slashdot./piframe src="http://slashdot.org/slashdot-it.pl?op=discussamp;id=1782566amp;smallembed=1" style="height: 300px; width: 100%; border: none;"/iframeimg width='1' height='1' src='http://slashdot.feedsportal.com/c/32909/f/530758/s/d99f79d/mf.gif' border='0'/ pa href="http://feedads.g.doubleclick.net/~at/0g4hMgHAlr9TAzKMC8VrlaZhg4o/0/da"img src="http://feedads.g.doubleclick.net/~at/0g4hMgHAlr9TAzKMC8VrlaZhg4o/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~at/0g4hMgHAlr9TAzKMC8VrlaZhg4o/1/da"img src="http://feedads.g.doubleclick.net/~at/0g4hMgHAlr9TAzKMC8VrlaZhg4o/1/di" border="0" ismap="true"/img/a/pimg src="http://feeds.feedburner.com/~r/Slashdot/slashdot/~4/Jyck2NPIzx8" height="1" width="1"/

a href=http://search.twitter.com/search?q=%23nptech onclick=pageTracker._setCustomVar(2, 'result_type', 'recent', 3);pageTracker._trackPageview('/intra/hashtag/#nptech');#bnptech/b/a a href=http://search.twitter.com/search?q=%23idealist onclick=pageTracker._setCustomVar(2, 'result_type', 'recent', 3);pageTracker._trackPageview('/intra/hashtag/#idealist');#idealist/a Web Developer a href=http://ow.ly/18Wl1Ihttp://ow.ly/18Wl1I/a

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By Andy Keane, General Manager, Tesla High Performance Computing, Nvidia

It may not be obvious, but if you’ve checked the weather today, ridden in a car or an airplane, made a phone call, or used any number of consumer products, down to the clothing you wear and the detergents that keep them clean, you’ve relied on a supercomputer.

Virtual design, forecasting and simulations are now essential for smarter science, faster innovation and better product development. Which means that High Performance Computing (HPC) is critical to U.S. competitiveness and standards of living.
But the traditional CPU-based technology that once put America in the lead is now the anchor holding us back. Our legacy computing is no longer scaling cost-effectively and power-efficiently enough. The effects of this lost leadership will soon be severely felt in every aspect of American business and economic life unless we decide to do something about it.
It’s past time for private industry and the public sector to get our HPC act together, before other nations steal the show.
We want safer oil and gas discovery, workable alternative fuels, lower emission combustion engines, more efficient electricity production and smart grid management. We know we need to forecast weather, understand climate change and design micro-organisms to absorb environmental wastes. Doctors want better tumor models and surgical decision support, and they’re racing to understand the molecular mechanisms underlying diseases like Alzheimer’s. Across these and any number of medical, manufacturing, services and research applications, our ability to design better, safer and more cost-effective processes and products and find the energy to make and move them–all of which generate business activity, domestic jobs and economic growth–depends on our HPC capacity.

So, you’d think we’d stay on top of our game. Instead, we’re getting jumped by moves we invented.

From nearly a standing start in 2005, by this November China is expected to have developed the world’s fastest computer–based, ironically, on our own American hybrid parallel processors that are far more cost-effective and power-efficient than traditional CPU chips. Tokyo Institute of Technology, CSIRO in Australia and CEA France are similarly focused. They’re not hamstrung by legacy CPU-based computing. They’re jumping straight into next-generation, hybrid HPC by adding graphics processing units (GPUs) to drive far better price, efficiency and performance. The result? Our competitors are securing the same capabilities at a fraction of the cost.

Typically, where technology leadership is concerned, most of us think first of education as the bottleneck. But we Americans are completely missing a second critical choke-point in computing capacity and infrastructure. Most of our government’s research-oriented supercomputers are already 2X over-subscribed at our current level of demand. And before the next decade, our level of science will be 1,000-fold in its computational demands.

To sustain and extend our lead in High Performance Computing, we don’t have to revive the decades-old debate about industrial policy and the government picking winners through massive bets on industry sectors. We just need to spend smarter to get cost-effective hybrid HPC on the national agenda, and equip our best minds with the computing capacity they need to innovate and create jobs.

The Council on Competitiveness and its HPC initiative are a great place to see how organizations are accelerating innovation, advancing R&D, and reducing new product cycle time to drive revenue and reduce costs.

The Senate should get behind Senator Mark Warner (D-VA) and his amendment to the reauthorization of the America Competes Act. Government agencies need to coordinate around the opportunity that GPUs and hybrid architectures offer. And the business community should be clearer with the public about what’s at stake. The first large-scale hybrid GPU hosted cloud was launched just last month. With more and more companies moving data and software to cloud computing services, HPC ushers in huge operating advantages for oil and gas, finance, medical devices and services, and any sector with massive quantities of data that can be crunched more efficiently with hybrid parallel processors, significantly reducing costs. Why would we allow our position as world leader in HPC to slip, the way we have with automobiles, battery technology and memory chips? Why would we surrender the business growth, job creation, and competitiveness delivered by supercomputing in a vast range of affected industries?

As U.S. Undersecretary of Energy Steven Koonin put it last month at a conference of computer scientists, “High Performance Computing feeds itself. Once you fall off the curve, it’s really hard to get back on.”

If we don’t decide to win at this game, we will be pushed out of the way.

div style="float: left; padding-right: 10px;" !-- div style="background-color: #B3B3B3; width: 160px; padding: 1px;"a title="Click here to read Remains of the Day: VLC Coming to the iPad" href="http://lifehacker.com/tag/forwhatitsworth/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"span style="color: white;" class="hash"#/spanspan style="color: white;"forwhatitsworth/span/a/div -- diva title="Click here to read Remains of the Day: VLC Coming to the iPad" href="http://lifehacker.com/5634313/remains-of-the-day-vlc-coming-to-the-ipad" class="pp_image" img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="160" title="Click here to read Remains of the Day: VLC Coming to the iPad" alt="Click here to read Remains of the Day: VLC Coming to the iPad" src="http://cache-04.gawkerassets.com/assets/images/17/2010/09/160x120_jailbreakios4.111.jpg"/ /a/div /div A new jailbreak hits the ground for iOS 4.1 devices, VLC may be on its way to the iPad, the Linux user-base is larger than often claimed, and Apple allows third-party development tools for iOS. a href="http://lifehacker.com/5634313/remains-of-the-day-vlc-coming-to-the-ipad" title="Click here to read more about Remains of the Day: VLC Coming to the iPad [For What Its Worth]"Morenbsp;raquo;/a br style="clear: both;" /div class="feedflare" a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=69r7jW55-O8:Vvjs4pROUfg:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=69r7jW55-O8:Vvjs4pROUfg:D7DqB2pKExk"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?i=69r7jW55-O8:Vvjs4pROUfg:D7DqB2pKExk" border="0"/img/a a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=69r7jW55-O8:Vvjs4pROUfg:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?i=69r7jW55-O8:Vvjs4pROUfg:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.gawker.com/~ff/lifehacker/excerpts?a=69r7jW55-O8:Vvjs4pROUfg:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/lifehacker/excerpts?d=qj6IDK7rITs" border="0"/img/a /div

pimg alt="tmobile_g2.png" src="http://www.readwriteweb.com/tmobile_g2.png" width="90" /Earlier today T-Mobile a href="http://press.t-mobile.com/articles/T-Mobile-G2-with-Google"officially launched/a the G2, its successor to the the company's flagship Android-powered G1 handset. In its announcement, T-Mobile's top selling point wasn't for the phone's hardware but for the fact that it can reach "4G speeds." /p pThat little twist of language (is it 4G or isn't it?) comes on the heels of a href="http://www.fiercewireless.com/story/t-mobile-boasts-4g-speeds-hspa-expansion/2010-05-25"ATT chiding T-Mobile/a earlier this year after T-Mobile called its own network 4G when in fact it's a revamped kind of 3G. Big carriers having a spat over marketing language? Or genuine disagreement over what those networks really are?/p p align="right"emSponsor/embr /a href='http://d.ads.readwriteweb.com/ck.php?n=21739amp;cb=21739' target='_blank'img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14amp;cb=21739amp;n=21739' border='0' alt='' //a/p !-- div style="float: left; width: 150px;"script type="text/javascript" src="http://thirdparty.fmpub.net/placement/350877?fleur_de_sel=[timestamp]"/script/div div style="float: left"pemThis series on state-of-the-art wireless standards is brought to you by Intel./em/p/divbr style="clear: both" / -- pMaybe both. According to the a href="http://www.itu.int/en/pages/default.aspx"International Telecommunication Union/a, which sets network standards, "There is even more confusion within the wireless industry, as to what exactly constitutes 3G, because of the increasing use by some industry players of the term 4G. A number of the so called 4G technologies are in fact actually evolutions of 3G technologies."/p pT-Mobile, the nation's fourth largest carrier, is in the middle of upgrading its existing 3G network to what's called HSPA+ - a faster version of 3G. So what's 4G? That term, like 3G, refers to each generation of cellular wireless standards. According to the ITC, the fourth generation (4G) has to have a href="http://www.phonescoop.com/articles/article.php?a=376p=2706"download speeds of at least 100 mbps/a. Companies using technology that's faster than 3G (Sprint, using WiMax) or that will be using it in the near future (Verizon and ATT using LTE) advertise that they're "4G" - but none of them offers that kind of speed./p pWhatever category they fall into, at this point there isn't a huge difference between T-Mobile's HSPA+ and Sprint's 4G network. a href="http://www.readwriteweb.com/archives/dont_believe_the_hype_sprint_4g_slower_than_t-mobi.php"Limited studies/a done a href="http://www.pcmag.com/article2/0,2817,2359139,00.asp"earlier this year/a found that T-Mobile had a slight edge on downloading speeds and a significant advantage when it came to uploading./p pBut speed isn't the only issue: 3G networks are already burdened to the point that users are subjected to caps on monthly data usage. To catch up to the other carriers, T-Mobile could build its own WiMax or LTE network - or invest in an existing one. Last week a href="http://online.wsj.com/article/SB10001424052748704421104575463710664233330.html?mod=WSJ_Tech_LEFTTopNews"The Wall St. Journal reported/a that T-Mobile is interested in a relationship with Clearwire, the Sprint-backed company that provides WiMax 4G service. /p pAs each carrier races up its network's speed, there's one thing to keep in mind:/p p"Next generation technologies like pre-4G and 4G with their promise of greater speed and spectral efficiency become all the more appealing to the players involved in [information and communication technologies]," wrote the authors of a recent a href="http://www.globalbusinessinsights.com/report.asp?id=rbtc0142"Business Insights report/a. "However, the reality is that 80% of mobile connections are still on 2G networks and 3G connections are only available in some areas, even in developed countries, with the exception of a few leading countries."/p stronga href="http://www.readwriteweb.com/archives/t-mobile_launches_g2_what_does_it_mean_for_4g.php#comments-open"Discuss/a/strong pa href="http://feedads.g.doubleclick.net/~at/Xxf6jjroJKvJOkMeJsNxKLcToDU/0/da"img src="http://feedads.g.doubleclick.net/~at/Xxf6jjroJKvJOkMeJsNxKLcToDU/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~at/Xxf6jjroJKvJOkMeJsNxKLcToDU/1/da"img src="http://feedads.g.doubleclick.net/~at/Xxf6jjroJKvJOkMeJsNxKLcToDU/1/di" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:FFnlKYwJmN0"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=FFnlKYwJmN0" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:Ij26kaj3iuU"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=Ij26kaj3iuU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:C2pbw5bZMiI"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=C2pbw5bZMiI" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=dZuX-aOAZsk:DIdLS8sNxrM:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:gIN9vFwOqvQ"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=dZuX-aOAZsk:DIdLS8sNxrM:gIN9vFwOqvQ" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:F7zBnMyn0Lo"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=dZuX-aOAZsk:DIdLS8sNxrM:F7zBnMyn0Lo" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=dZuX-aOAZsk:DIdLS8sNxrM:OqabYuBsmOY"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=OqabYuBsmOY" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/readwriteweb/~4/dZuX-aOAZsk" height="1" width="1"/

Google this week released Google Instant Search, which displays live search results as soon as you begin typing. By providing results before a query is complete and removing the need to hit the “enter” key, Google claims users will save two to five seconds per search.

Are we too impatient to wait a matter of seconds for our search results? What’s feeding our new-found need for speed? And why does Google feel the need to answer our questions before we’ve even asked them?

That’s the topic of my CNN column this week.

Read the full column on CNN.com >>

Reviews: Google

More About: cashmore, cnn, Google, Google Instant, Search

RT a href=http://twitter.com/NPtechJobs@NPtechJobs/a: a href=http://search.twitter.com/search?q=%23nptech onclick=pageTracker._setCustomVar(2, 'result_type', 'recent', 3);pageTracker._trackPageview('/intra/hashtag/#nptech');#bnptech/b/a a href=http://search.twitter.com/search?q=%23idealist onclick=pageTracker._setCustomVar(2, 'result_type', 'recent', 3);pageTracker._trackPageview('/intra/hashtag/#idealist');#idealist/a Science Education Technology Coordinator a href=http://ow.ly/18WiQThttp://ow.ly/18WiQT/a

Five months after declaring that iOS apps developed with a cross-compiler would not be accepted into the App Store, Apple has eased up on its policies and reversed course.

Beyond just being less stringent about what sorts of tools can be used to build apps, Apple has also published an App Store Review Guidelines that lay out, in black and white, some of the things that will prevent an app from getting into the App Store.

Both of these changes have big implications for iOS developers, and by extension, end users. We’ve spent some time talking to developers and companies who create iOS development tools to get their perspective on what this means for the future of iOS development.

A (Brief) Summary of Flash Fight ‘10

When Apple released the first SDK for the iPhone back in March of 2008, developers were quick to complain about the rigid set of standards and the stringent app review process.

When Apple released its SDK, it also made it clear that iPhone development was meant to take place on a Mac and inside Xcode. By encouraging programs to utilize Objective-C and the Cocoa Touch framework, Apple was able to build a strong level of consistency in its mobile applications.

Early on, many iPhone developers were also Mac developers, and the idea of using cross-platform tools wasn’t as much of a concern. Fast forward a few years and the software development world is in a mobile gold rush, with much of that early activity fueled by the explosive growth of the App Store.

Thus, it wasn’t surprising that third-party frameworks, toolkits and IDEs like Unity would come out to ease the development process. The Mono project, an open source implementation of C# and .NET released MonoTouch, an extension of its MonoDevelop IDE that was touted as a way for C# and .NET programmers to create apps for the iPhone.

In October, Adobe announced that it would be building iPhone support into Flash CS5, meaning that although native Flash content couldn’t be played on the iPhone, the Flash program could be used to create an *.ipa that could then be uploaded to the App Store. Further more, this ability was built into the Windows and Mac versions of Flash CS5. In other words, Flash developers could use Windows to create an iPhone app and then just use a Mac to submit the file to the App Store.

Presumably, it was this development that spooked Apple. Just ahead of CS5’s release, Apple updated the terms of its developer agreement to include the following:

“3.3.1 ‚Äî Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).”

In essence, this stipulation would preclude applications that were created with the use of a cross-compiler or compatibility layer to be admitted to the App Store. Steve Job defended this decision in his infamous “Thoughts on Flash” memo, noting that apps created using non-native toolkits are slower and can be buggier and less responsive than their native counterparts. In other words, this was a quality assurance move.

The outcry from this decision was loud, although very few actual iOS developers really seemed bothered. Hand-wringing and “big brother” remarks aside, it appeared that a very narrow group of potential developers would even be hurt by the provision (assuming it was limited solely to Flash and not to products like Unity or Appcelerator’s Titanium): magazine publishers.

Adobe worked with Conde Nast to create the excellent Wired Magazine app for iPad, but had to spend time rewriting the app natively after the no-Flash IDE rule was put into effect.

Adobe soldiered on and worked on creating some iPad-friendly publishing tools within InDesign, but larger publishers had to seek alternatives for how to deliver interactive print content without using Flash-based development tools.

Five months later, Apple has reversed course. Presumably, this means that if Adobe wants to go back to working on the iPhone Creator for Flash CS5, it can. The company has since said it would target its efforts on other mobile platforms, but if customers demand the feature, we feel pretty confident Adobe will listen.

So, what does this all mean?

Developer Reactions: Excited

From a cross-compiler perspective, very few toolsets appear to have been actively blocked by Apple, even before this reversal.

Initially, there were fears that the provision would extend beyond just Flash CS5 and into products like Unity and Titanium. It’s important to note that with respect to those two companies, the official position was that the new stipulations had no impact on what those development tools do or how they work.

As we noted yesterday, Appcelerator has seen explosive growth since the first SDK agreement announcement and saw no direct or indirect signs that Apple would be banning Titanium-based apps. Likewise, Unity remained confident of its status as an approved tool. Still, both companies are very happy that Apple has rescinded its prior changes.

In a statement, Nicholas Francis, Unity Technologies co-founder and chief creative officer told us, “At Unity we applaud this move by Apple – we are all about enabling people to work with the best tools for any given job. Apple have always been focused on providing superior products to end users, and Unity games have been continuously released throughout this period. However, we are very happy for all those devs who can now join the party!”

We also spoke to Scott Schwarzhoff, Appcelerator’s VP of marketing. Schwarzhoff told us, “All of these [changes] fundamentally provide transparency for developers and ultimately that leads to developer innovation, reinforces Apple’s strategic advantage and benefits consumers.”

Beyond just cross-compilers, Apple also decided to nix a recent provision that could have potentially disallowed third-party ad providers like Google’s AdMob from working with the App Store. Here at Mashable, we were always skeptical that Apple would ever directly or even indirectly ban AdMob from the App Store.

Fortunately for everyone, we no longer have to theorize, as Apple has made it clear that it will not ban other ad servers from the App Store, provided the developers and the ad protocol follow Apple’s privacy and customer data guidelines.

On the Google Mobile Ads blog, Google notes, “These new terms ensure that Apple’s developers have the choice of a variety of advertising solutions (including Google’s and AdMob’s) to earn money and fund their apps.”

Houston, We Have Guidelines

Moving on from the developer agreement-related changes, Apple has also made clear moves to be more transparent and to better communicate with its developers. Beyond the new “living document” of App Review Guidelines, Apple has also instituted a new Apple Review Board that developers can use to appeal an app’s rejection from the App Store.

We’ve spoken with literally dozens of developers that have had their apps rejected from the App Store for one reason or another. In many cases, the rejection was understood by both parties (use of a private API, a bug that needed to be fixed, improper branding), but in others, the reason cited seemed to be at odds with the developer’s actual intent or interpretation. In these cases, figuring out how to get an app re-reviewed or even an opportunity to better explain what was actually going on was like pulling teeth.

Thus, the mere fact that a documented process now exists is a great move. When speaking with some veteran App Store developers about today’s changes, the general feeling was that this is a great move in the right direction.

One developer told us that the ambiguity surrounding the app review process has been the most frustrating aspect of dealing with App Store. Not having any clear insight into Apple’s thinking process made it hard for developers to know what to do. After all, it’s hard to conform to a set of requirements if those requirements are locked up in a black box.

Still, despite these ambiguities, none of the developers we talked to were ever bothered enough to look seriously at other platforms. That isn’t to say that hasn’t been a concern for others — and there are a few famous examples of high-profile developers leaving the platform because of the black box approach to guidelines.

At this point, developers may not agree with every guideline, but at least they know what the guidelines are.

Is This Enough

Android continues to gain momentum, with more and more devices selling all over the world and a flurry of new devices coming out nearly every single day.

It’s not unreasonable to view some of Apple’s changes as a response to Android’s growing strength. Android is sold as an “open” platform, and while the actual level of openness can be debated, at the very least, its garden is surrounded by a low-level fence if not a full wall.

Having said that, in our research and discussions with developers, we just haven’t seen any proof of a migration from iOS to Android or any other platform. Yes, Android development is growing in importance and is now often at a higher priority or consideration before, but by and large, the iPhone is still the primary target for most developers and brands.

Regardless of the headaches, most developers we talk to wouldn’t give up the ability to develop for iOS. That doesn’t mean that every developer will develop for iOS exclusively, but the restrictions haven’t pushed a large number of developers away.

Still, Apple clearly sees Android as a competitor. We think that by making the decision to relax some of the IDE restrictions, to be more clear about supporting third-party ad services, and to make review guidelines accessible, Apple is showing that it does listen to its users and developers.

As a company, Apple has a very strong vision and a very concentrated focus. Because of this, Apple is often viewed as a company that doesn’t listen to others. Historically however, it’s clear that when push comes to shove, Apple does listen to its customers.

As an example, two years ago, the very first aluminum unibody 13-inch MacBook (that shared the same stylings as the 15-inch unibody MacBook Pro) was released without FireWire support. This was a big deal because FireWire was a technology Apple helped standardize and really pushed in its accessories. The customer outcry was immediate and despite Steve Jobs’s e-mailed responses that most people won’t ever use FireWire and that new video cameras all use USB 2.0, when Apple brought out its new MacBooks six months later, the now re-christened 13-inch MacBook Pro sported the addition of FireWire 800.

For years, developers have been crying out to Apple for more transparency and openness in its app process. Today’s announcements are a good way towards fulfilling those goals.

What do you think of Apple’s latest changes? Do they make you more likely to continue to develop for iOS? If you have held off from developing for iOS, do these changes make a difference? Let us know.

Reviews: Android, App Store, Google, Mashable, Windows

More About: adobe, appcelerator, apple, Flash, iOS, iphone, iphone sdk, mobile development, unity

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pNothing concentrates the mind, the saying goes, like the prospect of being executed in the morning. When you only have a few hours left, you want to make them count./p pBut substitute space for time, and give people a 160-character limit on summing up their life's story (or even just the past a href="http://en.wikipedia.org/wiki/Seasons_of_Love" rel="nofollow"525,600 minutes/a), and they start adding the oddest things./p pOn Twitter, you have a tiny little space - your profile's biography field - to tell people who you are. Obviously, that's an impossible task: you're a rich, unique and complex person, a proverbial unique snowflake, and your essence can't be captured in 20 to 30 words./p pSo you're going to have to make some choices. Everything you decide to put in that bio means you have to close the door on something else. Mention your dog, your kids, your love of a href="http://www.rationalyouth.net/" rel="nofollow"Rational Youth/a and your significant other, and you have to leave out your profession, your aspirations and your recent Nobel Prize./p pOr, if we're talking about a Twitter feed for a brand or an organization, you may have to choose from among a mission statement, a positioning line, a list of the people tweeting on this account and your intention for this feed./p pIt comes down to this: people look to your bio to tell them what kind of things you intend to talk about on Twitter - and to make the case for following you. (Or, perhaps just as valuable, for deciding not to.) You have 160 characters to do that./p pLet me make that a little easier for you by lightening your load. Here are three things I don't think any Twitter bio needs - which should free up some badly-needed space for the stuff that counts:/p pstrongYour follower policy:/strong "I'll follow back. But I'll unfollow if u unfollow me!" Unless the central obsession of your participation on Twitter is who you're following and who's following you back - and you're mainly interesting in talking with people who share that obsession - you can drop this. If you emabsolutely have to tell the world/em about your policy, then create a a href="http://www.problogger.net/archives/2008/12/19/develop-a-twitter-landing-page/" rel="nofollow"custom Twitter landing page/a on your web site and use it as the link in your profile. But understand that this is a red flag that you're using Twitter to make up for some high school social trauma... and a href="http://www.cafepress.ca/megshirts.234226172" rel="nofollow"that never works/a./p pstrongA generic quotation:/strong "Be the change you want to see in the world" is a lovely idea, but the words themselves have been repeated so often, by so many people, that they've lost their power. If you really want to use someone else's words in your bio, choose something distinctive and memorable that we haven't heard thousands of times before. You're unique; why make your biography generic?/p pstrongYour geographical coordinates:/strong "49.268701;-123.178153" tells a potential follower next to nothing about you and whether you might be interesting to talk with. You're already telling people what city you're in in the "Location" field of your profile; if your specific neighbourhood's really that important, by all means mention it emby name/em. But unless you're a geo geek of the highest order - not that there's anything wrong with that - you can lose the numbers./p pI asked my Twitter community what they'd like to see dropped from Twitter bios:/p pa href="http://twitter.com/johnbollwitt/status/23872573905" rel="nofollow"John Bollwitt/a and a href="http://twitter.com/paulrickett/status/23872863613" rel="nofollow"Paul Rickett/a each suggested geo coordinates (thanks, you two)./p pa href="http://twitter.com/tyfn/status/23874321200" rel="nofollow"Phillip Jeffrey/a mentioned that he'd seen people include their Twitter URL in their biography - which is a waste of space, because it already appears on your profile automatically. Good catch./p pa href="http://twitter.com/trishussey/status/23871438316" rel="nofollow"Tris Hussey/a, a href="http://twitter.com/SeanMoffitt/status/23871762324" rel="nofollow"Sean Moffitt/a and a href="http://twitter.com/bluelimemedia/status/23871824503" rel="nofollow"Christine Rondeau/a are going to have to duke it out; Tris and Christine don't like "social media guru", while Sean would rather see "guru" or "ninja" instead of "expert" (maybe because there's a self-mocking connotation there)./p pFinally, a href="http://twitter.com/bluelimemedia/status/23871847094" rel="nofollow"Christine/a and a href="http://twitter.com/monicahamburg/status/23872648883" rel="nofollow"Monica Hamburg/a mentioned religion. I understand why, but I'm prepared to give religion my tentative, uh, blessing... emif/em it's central to your outlook on life and relevant to your Twitter conversations. Just be aware that some people may well read something you might or might not intend into your profession of faith (or your declaration of lack thereof): for example, that you only want to connect with other members of your faith, or that you'll be mainly talking about religion (or, again, your opposition to it)./p pHow about you? What do you think people can safely leave out of their 160-character life story?/pimg src="http://feeds.feedburner.com/~r/SocialSignalBlog/~4/6_y1S8dh8u4" height="1" width="1"/

pimg src="http://www.readwriteweb.com/start/gates_allen_age13.jpg"While it's possible to go it alone and be a a href="http://www.readwriteweb.com/start/2010/07/going-alone-thoughts-on-the-si.php"single-person founder/a of a startup, many people need - and prefer - to have a co-founder. As Graphic.ly CEO Micah Baldwin describes it, you want "a href="http://http://learntoduck.com/micah/hackers-hustlers"a hacker and a hustler/a."/p pBut finding someone who has the right skills, the right personality, the right work style, the right vision isn't easy. In fact, judging from the number of times you see people posting "looking for co-founder" on a href="http://news.ycombinator.com"Hacker News/a, it's quite a challenge./p p align="right"emSponsor/embr /a href='http://d.ads.readwriteweb.com/ck.php?n=21735amp;cb=21735' target='_blank'img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14amp;cb=21735amp;n=21735' border='0' alt='' //a/p pOn Monday, the a href="http://cofoundernetwork.com/"Cofounder Network/a launched, aiming to help solve this problem by matching entrepreneurs from around the world. "By connecting superior entrepreneurs to start up new ventures," reads the a href="http://cofoundernetwork.posterous.com/launch-of-the-cofounder-network-matching-cofo"blog post/a announcing the network, "we will boost the startup ecosystem and help solve world problems along the way."/p pThe Cofounder Network is an initiative of a href="http://techventure.com/"techVenture/a, which already works to bring together entrepreneurs and investors. The Cofounder Network will function in a similar way, addressing both the screening and the matching of applicants./p pYou can either apply directly to the network or be referred by a partner. Currently, these partners include a href="http://startup.supercoolschool.com/"Startup School/a, a href="http://www.indiegogo.com/"Indiegogo/a, a href="http://www.lindenvc.com/"Linden Ventures/a, a href="http://palomar5.org/"Palomar5/a, and others./p pThe application asks for entrepreneurs to describe "your personal mission in life," to give links to your digital identity, and to describe past experiences and achievements. Applicants are also asked to describe what they're looking for in an ideal co-founder./p pThe first step will be to look for a match locally, and if one can't be found to then look globally. The Cofounder Network has partners worldwide, and argues that "matching cofounders coming from different cultural hemispheres can bring another significant advantage." /p pMeeting people at local networking events, conferences, and (the most common place, perhaps) college may be the most well-known routes to finding a co-founder. But clearly that's not always an option, and so the Cofounder Network hopes to be another avenue for folks to explore./p stronga href="http://www.readwriteweb.com/start/2010/09/network-launches-to-help-entre.php#comments-open"Discuss/a/strong pa href="http://feedads.g.doubleclick.net/~at/Uzr3jRyZkJOTbafgQzeYYCE4W8o/0/da"img src="http://feedads.g.doubleclick.net/~at/Uzr3jRyZkJOTbafgQzeYYCE4W8o/0/di" border="0" ismap="true"/img/abr/ a href="http://feedads.g.doubleclick.net/~at/Uzr3jRyZkJOTbafgQzeYYCE4W8o/1/da"img src="http://feedads.g.doubleclick.net/~at/Uzr3jRyZkJOTbafgQzeYYCE4W8o/1/di" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:FFnlKYwJmN0"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=FFnlKYwJmN0" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:Ij26kaj3iuU"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=Ij26kaj3iuU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:C2pbw5bZMiI"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=C2pbw5bZMiI" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=PfHW0tlOU5Y:H5BiP1J52u8:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:gIN9vFwOqvQ"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=PfHW0tlOU5Y:H5BiP1J52u8:gIN9vFwOqvQ" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:F7zBnMyn0Lo"img src="http://feeds.feedburner.com/~ff/readwriteweb?i=PfHW0tlOU5Y:H5BiP1J52u8:F7zBnMyn0Lo" border="0"/img/a a href="http://feeds.feedburner.com/~ff/readwriteweb?a=PfHW0tlOU5Y:H5BiP1J52u8:OqabYuBsmOY"img src="http://feeds.feedburner.com/~ff/readwriteweb?d=OqabYuBsmOY" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/readwriteweb/~4/PfHW0tlOU5Y" height="1" width="1"/

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There’s plenty of room in the market for Apple TV and Google TV both, because the two devices appeal to different audiences. This according to Intel (INTC) CEO Paul Otellini, who sees Google (GOOG) TV appealing to geeks and the newly revamped Apple (AAPL) TV appealing to, well, grannies.

“It seems like he [Apple CEO Steve Jobs] actually took a step backward from the paradigm he had with the first Apple TV, which was much more of a computer,” Otellini told The Wall Street Journal. “Google TV…is a whole different approach. It’s the full Internet, integrated seamlessly with live content. I think it’s a very powerful model. But I also believe there are probably households that one will appeal to and the other won’t. My mom might use an Apple TV because it’s really simplistic. My son is probably going to go buy a Google TV, simply because it’s cool. He wants to be able to do his Facebook chat and talk to his friends, saying “Hey, are you watching the game?” in real time. You cannot do that on Apple TV.”

Whatever you say Mr. Google board member …

Incidentally, Otellini says Google TV devices are to begin shipping this month, which is a bit earlier than expected, I think.