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Apple admits its iPhone apps don’t all the time win reputation contests

Read Epic Games' reasonable idea for opening up the App Store
A examine commissioned by Apple signifies that third-party iPhone apps are sometimes extra well-liked than Apple’s personal.
Picture: Ed Hardy/Cult of Mac

Loads of third-party iPhone functions out-perform Apple’s personal on the App Retailer. That’s the conclusion of a report commissioned by Apple itself. The iPhone-maker’s choices aren’t even in second place in classes like music streaming, navigation and immediate messaging.

This may be embarrassing for Apple, nevertheless it has a cause to tout the energy of rival software program.

Apple humblebrags about iPhone third-party apps

Evaluation Group’s report entitled The Success of Third-Celebration Apps on the App Retailer highlights the “dynamism of the App Retailer, its group, and its ecosystem, which advantages builders, customers, and Apple.”

It factors out that third-party iPhone functions play a significant function. They’re the one choices for social networking, courting providers, journey planning, and foods and drinks, as Apple doesn’t presents software program in these classes.

And in might areas the place Apple does compete, it’s not successful. Spotify and Pandora Music are extra well-liked than Apple Music, for instance. Snapchat and Fb Messenger beat FaceTime. Extra iPhone homeowners use Google Maps and Waze than Apple Maps.

The hidden cause

Apple finds itself within the curious place of needing to inform the world how unsuccessful its merchandise are. It’s about heading off potential regulation. The European Fee is contemplating laws that might put limits on Apple’s management of the App Retailer. The identical is true of the US Congress.

The Evaluation Group’s report is clearly supposed to indicate that such regulation is pointless. It’s objective appears to be to indicate that Apple isn’t utilizing its benefits because the platform proprietor to crush smaller rivals.

And whereas Apple paid for the report, Evaluation Group says, “the conclusions and opinions expressed are completely these of the authors.”



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